13 results for tag: Localization
Not all marketing campaigns speak to your target audience in the same way, it must be localized. And a virtual “cut-and-paste” of your restaurant’s national marketing campaign will no longer be enough.
Once a quarter, International Dairy Queen (IDQ) franchisees receives a kit of Point-of-Purchase (P.O.P.) materials to use for upcoming promotions. Store layouts vary throughout the IDQ restaurant system.
Imagine! Print Solutions partnered with Starbucks to produce its Pick of the Week music give-a-way program.