13 results for tag: Localization


How to Speak to the Locals

Not all marketing campaigns speak to your target audience in the same way, it must be localized. And a virtual “cut-and-paste” of your restaurant’s national marketing campaign will no longer be enough.

Case Study: Complete Campaign Management

Once a quarter, International Dairy Queen (IDQ) franchisees receives a kit of Point-of-Purchase (P.O.P.) materials to use for upcoming promotions. Store layouts vary throughout the IDQ restaurant system.

Challenge Accepted: Promotional Activation Cards

Imagine! Print Solutions partnered with Starbucks to produce its Pick of the Week music give-a-way program.