Reduce Your Kit Footprint
As brand marketers, you’re responsible for making sure the components of your campaign are manufactured and delivered to each location in a timely and cost-effective way. Kitting, the assembly of individual items into ready-to-ship store sets, can be a large investment if bulk shipping cartons are needed. By altering the finished size of POP materials, you can reduce your kit footprint without sacrificing components.
In June 2016, we saw shipping carriers announce a change to the maximum DIM size of shipping cartons. Any box with an outer DIM exceeding 48″ in length is now subject to an upcharge, as the old DIM length was 60″. This policy change brings added pressure to drive down kit sizes.
Here are some product engineering tips that can help minimize your kit footprint:
Design for Dimension
Retailers understand the importance POP has on commanding attention at the store level. Many in the retail industry believe you have only three seconds to grab a customer’s attention. Yet, some face the challenge of boxing up that attention grabber into a cost-effective kit.
Instead of shipping your display dimensional, ship it flat. Work with your printer to engineer a dimensional piece that can ship partially assembled, just enough so that it’s efficient to ship, but also assembles quickly when your in-store team gets ahold of it. Shipping flat results in a lower shipping expense and a more manageable kit size. Pop-up displays provide a small kit footprint, yet instant dimension when installed.
Consider Versatile Material
Compared to rigid substrates, fabric and magnetic receptive materials can be more versatile for shipping. When folded or rolled, fabric and magnetic receptive graphics take up much less space than large-format direct print graphics, drastically reducing kit carton sizes.
Large-Format Fabric Graphic
Rethink Your Hardware
How you display your signage at the store level impacts the way your campaign kit is engineered. For instance, you may want to pre-assemble hardware and signage components in order to make it easier on your store personnel to install. Gravity brackets are a great hardware tool to attach to your sign. Constructed out of board stock they are collapsible and ship flat, yet expand to allow for dimension between sign and fixture.
Collapsible Gravity Brackets
Race to the Finish Line
Adding a score or fold to your product can get you closer to minimizing the size impact it has on your kit. As we explained in our Create 3D, Ship 2D article, consider creative ways to engineer your product to minimize the footprint it has on your kit.
Think through how sign lug-ons or attachments play a role in adding depth to your kit carton. For instance, not all foam blocks are created equal. Foam block stand-offs come in both flexible and rigid form. Signs with flexible stand-offs can be pressed down, minimizing the space created in a kit, and spring back into form when installed.
Generate a Winning Formula
Kit packing and engineering is both art and science. Partner with a supplier that has visibility into your entire POP campaign supply chain, from design to production to kitting. They can determine the impact a rolled sign, lot pack, or sub-kitting has on your kit size and weight. This intimacy will provide you the most cost-effective kitting solution.
Let Imagine! tackle your complex in-store kitting program. Imagine! produces an average of 10,800 unique kits per day with over 3.5 million kits produced annually. We have a dedicated team of product designers and kit engineers at the ready.