Private Label Brand Elevation


A national wine retailer carrying both private label and vendor brands in their stores noticed a disconnect between the in-store marketing and sales results of these two categories. Several vendor brands utilized unique dimensional product displays that translated into robust sales, while its house brands were slow-moving and suffered from a lack of awareness. The retailer needed a new strategy to elevate and differentiate its own private label products, but struggled to come up with a solution.


Imagine! received the opportunity to develop concepts for a display to showcase a series of American-made house vodka products. Our client was so impressed with the detail and originality of the designs presented, we won the whole project, producing star-spangled displays for all 150+ of their stores nationwide.

From there we executed several custom displays from all stages of design to delivery. Each new project began with an ideation session, where our creative team established inspiration, goals, and project budget before developing original concepts to fit within those needs. We consulted closely with the client on each display to determine what could be pre-assembled vs. assembled in-store to maximize simplicity, efficiency, and consistent execution. The final approved designs moved on to artistic renderings and structural mockups, where vigorous testing allowed for necessary adjustments before production.


Since the retailer began incorporating P.O.P. displays into its private label brand strategy, they have registered dramatic results—from significant sales lifts to elevated awareness and popularity of house products. Several of our displays have paid for themselves within days of being set, allowing stores to extend promotions and increase profit.

These positive outcomes not only demonstrate that quality P.O.P. displays are well worth investment for the impact they make at retail, but that P.O.P. can be accessible to any retailer. With a little inspiration and our expert insight, Imagine! can make any project possible.

Executing a great P.O.P. campaign doesn’t have to be daunting! We have the resources and expertise to guide you through the entire process, from inspiration to installation. Contact us today to get started on your next project!