Optimize Program Effectiveness with Versioning
Whether the end goal is to improve consumer engagement, move a specific product category, or simply boost overall sales, the primary challenge of any visual communications campaign is ensuring the right message is delivered to the right place at the right time. With strategic sign versioning enabled by store profiling and production art services, brands can optimize their print program efficiency, spend, and effectiveness to better connect with consumers and drive sales.
The varying footprints, fixtures, and offerings of individual store locations often require different sizes and versions of signage. Keeping an accessible database with detailed store profile information helps simplify campaign management, allowing brands to deploy store-specific kits and minimize issues such as overproduction, reorders, and reprints.
A survey by Common Sense Advisory found that 56% of consumers are willing to pay more for a product if it is presented to them in their own language. In an increasingly global and multilingual marketplace, making your messaging accessible in multiple languages helps connect your products and services to a broader audience and eliminate barriers to purchase.
Tailoring your messaging and varying product offering and pricing based on regional markets and local demographics allows you to more closely target consumers, promoting the products and services that are most relevant to them. A well-planned localization strategy fosters personal connections with brands and products that help to drive transactions and encourage loyalty.
Whether you need to resize graphics, tweak messaging, or apply a quick messaging translation, an experienced production art team can help streamline your signage versioning to get files print-ready and out to market as quickly as possible.
Contact Imagine! Print Solutions to learn more about store profiling technology and production art services to start optimizing your print campaigns today!