New Year, New Look: Give Your Marketing a Makeover with Embellishments

Breaking through the endless amounts of information consumers see and hear on a daily basis is frustrating and seemingly impossible. No doubt you need an expert partner who’s got your back when it comes to new, energizing ways to truly grab attention – without doubling the price.

Have you ever considered coatings and embellishments in the past, but not quite known where to start? Don’t be discouraged, there’s not enough information out there about these capabilities, and we want to remedy that for you. Start maximizing your impact with the perfect little something extra. Here are just some of the “little something extra” inks & coatings that are available in the marketplace, and at Imagine!:

  • Foil ink
  • Metallic ink
  • Soft touch
  • Glow-in-the-dark
  • Adhesive backing
  • Chalkboard finish
  • Dry erase
  • Heat bent
  • Pearlescent/Iridescent coating
  • Glitter
  • Scratch & sniff
  • Grit coating (think sand paper)
  • UV coating (gloss, matte, satin)
  • Aqueous coating (dull, gloss, satin)
  • Deboss
  • Grommet hardware
  • Holographic
  • Varnish (dull, gloss, satin, scented)

Applying embellishments as an additional layer on a printed pieces gives it flair and provides a sensory experience. Use glitter to attract attention, soft-touch to illustrate a product feature, or scratch & sniff to tap into memories.

Glitter

Glitter made a subtle yet effective difference on this piece

When you consider these applications in your 2016 marketing materials, remember that Imagine! has a coating process like none-other. We apply coatings and embellishments in-line to reduce production time and costs, saving you time, money and that headache you may have just thinking about the added complexities you’d be adding to your plate. When in reality, it’s easier than you think and we’ll handle the gritty details. (See what we did there?)

If you have any specific questions about coatings and embellishments, we would love to discuss your options and how we can make these “little-something-extra” applications fit seamlessly into your next marketing campaign.