In-Store Signage Goes Soft
Digital textile printing (also known as dye-sublimation) is gaining momentum as a retail point-of-purchase solution. Dye sublimation uses an ink-jet based method of printing colorants onto fabric, and is the preferred imaging method for soft signage and exhibition graphics because of its rich color saturation and efficiencies in shipping, handling and installation.
The demand for fabric and textile printed products is growing at a fast pace. Its usage is expanding to a wide range of applications, including: signage, wall coverings, floor displays, counter displays, flags and banners. The most popular product in the fabrics market is Silicone Edge Graphics (SEG), because it is lightweight and flexible, making it a useful alternative to rigid materials.
Silicone edge graphics are being used to transform store environments. Paired with a frame system or hardware component, retailers and brand marketers are delivering a visually impactful customer experience. Not to mention, they’re making it easy on store labor to install.
SEG is a high-resolution, fabric graphic finished with a thin silicone strip. The silicone strip is sewn directly to the edge of the graphic, and the strip is then inserted into a frame with a recessed groove. SEG graphics install quickly and easily- change outs can occur in minutes and take down is even quicker
SEG graphics and frames are being used to:
- Attract attention to in-store merchandise
- Enhance wayfinding signage programs
- Create a store-within-a store environment
- Drive easier store shopability
Fabric graphics are paired with various frame systems to deliver an impactful presentation. Frames can be custom made to fit any size space large or small, or existing signage frames can be augmented to accommodate a fabric graphic solution.
Various hardware, fixtures, frames and displays can be utilized to showcase and enhance this product. Frames can be both lit and non-lit, straight or curved, thin or thick, wall-mounted or free-standing.
Fabric can be utilized in various applications:
- Aluminum Stretch Frames
- Back Lit
- Trade Show Booths
- Pop Up Displays
- Banner Stands
- Straight/Curved Walls
- Shelving Units
- Stand-Off Components
Retailers and brand markets are making fabric the choice media today because of its durability, versatility, and cost-effectiveness. Advancements in print technology, equipment and materials has allowed for further visual merchandising and marketing creativity.
Dye-sublimation graphics are durable, vibrant, and lightweight. Fabric graphics can be washed or steamed, and are just as durable and long lasting as traditional graphics. Materials can range anywhere from wovens, vinyls, polyesters, cottons or finer fabrics, which are inherently strong, resilient and dimensionally stable. Unlike bead or pole pocket finished graphics, the sew lines in SEG graphics are hidden within the extrusion providing a more finished look to a sign or display.
Fabric is a very versatile medium and can be used in various indoor and outdoor applications. The flexibility and fluidity of fabric allows it to conform to most any desired shape or contoured appearance. Being able to print 10 foot by any length as a single seamless piece provides many large-format application benefits. Silicone edge graphics can be used on many extrusion profiles, and applied to most displays or event structures.
Digitally printed fabrics brings the advantage of reduced weight, quick and easy installation and short-run precision leading to cost savings. Compared to rigid substrates, fabric is lightweight and flexible allowing for more efficient storage and can be repurposed for future campaigns. When folded neatly, fabric graphics take up much less space than traditional direct print graphics, drastically reducing shipping costs allowing marketers to do more campaigns with the same budget.