Challenge Accepted: Retail Theater

Floor Display_temporary_Kroger

One of America’s largest grocery retailers came to Imagine! in search of a temporary floor display to be used for a seasonal marketing campaign. The display solution would be versioned across its various store banners and accommodate a variety of floorplans and featured products. This display would be the focal point in creating a theatrical-type feel to a merchandise mix offering.

Under the pressure of a fast and furious timeline, the Imagine! Structural Design & Engineering Team quickly provided a multitude of design ideas via detailed renderings. The design team developed a modular solution that could be used as stand-alone units displayed throughout the store, or be combined into a single, unified structure.

Kroger Grill Rendering

 

Kroger Grill Rendering

The chosen design incorporated individual sections that shipped flat and assembled into a three-dimensional format. The client, and co-op vendors, felt the modular concept was so successful that it was repurposed for additional campaigns. This modular solution was perfect for the brand’s mix-and-match needs.

PROJECT COMPONENTS:

  • Concepting
  • Structural Design & Engineering
  • Digital Rendering
  • Production Art

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