Challenge Accepted: Product Launch Kit

The Story:

Imagine! Print Solutions partnered with GameStop to produce an employee product launch kit featuring UFC Undisputed 2010, a new video game being sold at GameStop retail locations.

Imagine! worked alongside GameStop to create an innovative kit that would excite in-store associates about the new game and encourage pre-sales. The creative team at Imagine! developed a small scale replica of an actual UFC fighting ring. The kit was structurally built to hold promotional items in the base, or floor, of the octagon unit. A chain-link fence was simulated in order to present an accurate cage appearance.

These product launch kits were hand assembled, kitted and supplied to over 4,500 GameStop retail locations across the country. The kits were shipped pre-assembled allowing for quick display at each retail location.

The Specs:

The octagon base and floor insert were printed on 24 pt. SBS C1S with gloss finish. The base featured fighting action artwork and was machine glued. The octagon chain-link fence was printed two-sided on 15 mil clear plastic providing a transparent look.

Additional promotional material was provided by the customer, and included: t-shirts, lanyards, badges, playing cards and literature.