Challenge Accepted: Product Illumination
A national specialty sports retailer sought to elevate accessory displays within their stores. Existing slatwall fixtures were somewhat lackluster and inefficient for holding a large quantity of product. The retailer needed a solution that could highlight a variety of products and be adapted to fit the unique configurations of individual store locations.
The Imagine! Print Solutions team immediately set to work designing a modern feature display that could be customized to store layout, wall size, and amount and type of accessory merchandise, from hats to sunglasses and more. The permanent design utilized SEG frames, backlit fabric headers and side panels, acrylic shelves, mirrors, and LED lights for a distinctive, eye-catching look. The entire feature wall display was carefully engineered to fit over existing slat wall space, with straightforward assembly and installation that could be executed by store associates.
Following a successful initial store test, the Imagine! team developed a standard blueprint of display components to ensure each successive installation could be completely customized to store needs. We collaborated closely with the client at every step of the design and production process, making continuous improvements to the display in response to store feedback and new insights.
Updated feature walls have been incorporated into several new store openings and store remodels. The striking illuminated accessory displays have helped to boost visibility and drive sales of a previously overlooked product category.
Are you looking to push slow merchandise? Need to refresh your in-store decor? Contact Imagine! Print Solutions today to get started on a custom solution!