Challenge Accepted: Pop-Up Sensation
A multinational athletic apparel and footwear retailer sought to stage a dynamic pop-up store event in promotion of its exclusive new clothing collaboration with R&B/pop music sensation The Weeknd. With little more than a week to set the event, the retailer needed a nimble and responsive partner capable of executing high-quality graphics and displays in a condensed timeline.
The Imagine! Print Solutions team immediately set to work on needed elements, including vibrant fabric graphics with SEG frames and modular product podiums. Each component was designed to utilize easy-to-assemble materials while projecting a premium, sophisticated look.
We engineered 3D pedestals and sleek podiums at varying heights to be used as eye-catching merchandise displays throughout the pop-up space. Displays were constructed of thick SBS with sturdy interior corrugate supports, then overlaid with custom artwork designed to mimic industrial textures like denim and matte concrete. Other pedestal versions were printed a deep black and coated with a unique ultra-shine gloss for a striking modern finish.
The project soon grew to incorporate several additional components, including dimensional acrylic logos, large wall-mounted backlit signage, and window banners. We maintained close contact with the client throughout the design and production process to ensure all elements were executed according to their vision and contemporary brand aesthetic.
Following production completion, the Imagine! team journeyed to New York City to provide full on-site installation and event tear-down. An unadorned Midtown Manhattan storefront was quickly transformed into a trendy, engaging shopping environment in time for the event launch. The pop-up extravaganza ultimately proved to be a huge success for our client, attracting large crowds of eager shoppers and brand devotees over its 72-hour run.
Are you looking to elevate and transform your in-store environment? Need to execute a complicated campaign on a quick-turn timeline? We can help! Contact the Imagine! Print Solutions team today to get started on your next project.