Challenge Accepted: Modular Floor Display

The Story:

Imagine! Print Solutions partnered with IMPATTO to produce a unique free-standing display for its client, Mazda. The display would be featured in Mazda dealerships and inform customers of its Full Circle Service program.

Imagine! worked alongside IMPATTO to produce a multi-panel tower display. A heavy-duty styrene base was incorporated, which allowed up to ten square panels to be stacked in cube form. Each panel was die-cut, which allowed each piece to be interconnected to form the display. Key services provided by the Mazda team were featured on each panel. Dealerships were able to customize the display by interchanging the various panels.

Because of the unique design, Mazda was able to use these displays as a permanent fixture in its dealership network. Additional panels featuring new marketing content could be printed and shipped to each location allowing dealerships to easily switch out various panels as needed.

Over six hundred displays were printed, kitted and supplied to Mazda dealerships located across the country.

The Specs:

Display panels were printed on 3/16” non-pillowing, Black Foamcore with 80” label mounted to both sides. A solid black color was used on the interior of each panel to resemble Mazda’s color scheme. On the exterior, artwork describing the Mazda service program was used. Additionally, the header was printed on 3/16” non-pillowing, Black Foamcore with 80” label mounted to both sides. A heat-bent styrene was used for the base of the structure.

Additional assembly instructions were printed providing associates directions on installation.