Challenge Accepted: Holiday Magic
A national specialty retailer sought to create a magic-themed seasonal window display that would draw shopper traffic and promote gift giving while showcasing the inimitable spirit of their brand. With a critical timeline in which to execute, the retailer partnered with Imagine! Print Solutions to bring the unique holiday campaign to life.
Drawing inspiration from mystical sorcery, fantasy, and winter enchantment, the IPS team sketched out several ideas and offered suggestions for structural execution. The original plan called for a single banner in each of two storefront windows, but was quickly built out into multiple additional elements to maximize campaign scope and impact. The final approved window designs featured colorful standees, hanging signage, cutouts, and dimensional displays, including a cozy fireplace and an innovative Christmas tree with tiers of foamcore lug ons that were layered to emphasize realistic depth.
To continue the whimsical theme from front windows into store interior, we also engineered an imaginative corrugate floor stand with peg hooks to display gift cards. Following review of structural mockups, we adjusted the design to add a simple riser unit that would increase overall display height for easy, hand-level access to merchandise by passing shoppers.
We collaborated closely with the retailer at each stage of the project to ensure all elements were aligned with both vision and budget. Each dimensional display was designed to utilize minimal hardware and collapse flat for shipping to minimize freight. Detailed instruction sheets and an intuitive design allowed for simple, hassle-free assembly at the store level.
Design process, production, partial assembly, and kitting were completed in time for the holidays, with 42 kits delivered to stores nationwide. The campaign was noted especially for minimal issues at the store level and for its effectiveness in attracting attention, driving traffic, and captivating shoppers.
Are you looking to engage and excite shoppers with your POP? Need to refine your ideas into a workable, production-ready design? Contact Imagine! Print Solutions today to get started on your next project!