Challenge Accepted: Holiday Floor Stands

The Story:

Imagine! Print Solutions partnered with Cricket Communications to develop a series of floor stands promoting its products during the holiday season. The campaign would feature décor displays for its retail store network and a merchandise display installed in select Walmart locations.

The Imagine! team worked closely with Cricket to produce two holiday displays for its retail store network of 2,700 locations. A unique tree design and gift box concept was created showcasing the various uses and attributes of the phones being offered. Also, a merchandise display was created for district area reps to install in 900 Walmart locations.

The team at Imagine! was able to turn around this campaign in a tight two week window. Special attention was made to the construction of these floor stands to produce a cost effective shipping solution. Imagine! was able to save Cricket $200,000 in shipping costs because of its unique product development and kitting solution.

The Specs:

The tree floor stand consisted of two die-cut sections interlocked together and was printed on litho label mounted to pillowing foam core. Front and back labels were common to both sections. The gift box floor stand was printed on litho label and mounted to E-Flute corrugate. The merchandise display was printed on litho label mounted to corrugate. Plastic peg hooks and additional hardware was incorporated for product placement.

Assembly instructions were printed and provided for the tree and gift box floor stands. For the merchandise display, an instructional video was provided detailing its assembly.

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