Challenge Accepted: Put a Bow On It
A national fragrance retailer sought oversized decorative bows for a festive holiday window display. When a traditional bow manufacturer could not deliver on size, finish, and quantity in the timeframe needed, the retailer looked to Imagine! Print Solutions to help them source an alternative.
Our team initially looked into other bow manufacturing resources, but found the lead times, cost, and available sizes would not accomplish the retailer’s vision. After weighing several different options, we discovered we could get the material used to make a standard decorative bow. Why not print and manufacture the bows ourselves?
Imagine!’s innovative structural design team immediately got to work examining, replicating, and re-engineering several bow samples. We constructed a new version by layering a starburst-shaped series of loops connected at the center by a single plastic clip. This approach not only closely resembled the original samples, but improved and simplified the overall bow design, allowing for quick and easy assembly. The new design was also made scaleable to any size, allowing us to plug in finished size dimensions and resize the entire blueprint within seconds.
To achieve a metallic finish and keep costs down, we created a custom metallic material by applying a silver foil laminate to one side of a clear substrate. Both sides of the material were screen printed to achieve vibrant shades of red, gold, and teal.
Imagine! produced and fully assembled more than 520 decorative bows in three different sizes, along with corresponding clings, brightly-patterned gift boxes, base wrap shelf skirts, and channel strips. The entire holiday campaign was carefully assembled, packed, and shipped to be placed in 143 stores nationwide.
In addition to delivering this project well within deadline, our custom, hand-made bow solution was more cost-effective, more durable, and more striking than any of the sourced bow options!
Do you have a unique display challenge? Need to execute an attention-grabbing seasonal campaign? Imagine! Print Solutions can help! Contact our team today to get started on your next project.