Challenge Accepted: Glitter Signage

The Story:

Imagine! Print Solutions was called upon by Regis Corporation to produce various POP display units for its Supercuts locations.

The POP display units would be part of a holiday marketing campaign consisting of wall displays, ceiling danglers and mirror displays. The focal point of the project would consist of a wrap-around display for the permanent wall fixtures located in each Supercuts location.

The team at Imagine! worked alongside Regis to engineer a display that fit the existing store fixture. In addition, Imagine! was able to fulfill a unique request from Regis printing a glitter UV coating to all displays for a distinctive holiday appearance.

Regis required a very quick turnaround for this project and Imagine! worked intensely to complete the entire project in eight days. These POP units were hand assembled, kitted and supplied to over 1,900 Supercuts locations across the country.

The Specs:

Wall Display: Top and Bottom Display Portions Printed on 12 pt. and Mounted to E-Flute Brown; One-Sided. Printed Silk Screen with Glitter UV Effect. Lug-On for Bottom Portion Printed on 80# Litho Label and Mounted to E-Flute. Center Picture Printed on 100# Cover.

Ceiling Dangler: Mounted Two 20 pt. Boards to Create 40 pt. Printed on 40 pt. Board. Printed Silk Screen with Glitter UV Effect. Clamshell Diecut.

Mirror Display: Printed on 12 pt. and Mounted to E-Flute Brown; One-Sided. Printed Silk Screen with Glitter UV Effect.

Regis - Christmas Tree