Challenge Accepted: Special Delivery
A national supermarket retailer sought to promote the launch of its online shopping and ship to home delivery services. The retailer enlisted Imagine! Print Solutions to execute a unique display design that would help drive awareness and expand interest in the buy online/deliver to door program.
Collaborating closely with the retailer’s internal team, Imagine! Print Solutions provided structural expertise and value-engineering to prepare the envisioned concept for production. The free-standing display was cleverly designed to replicate the front door of a home, with packages delivered on the front step. A combination of B-flute corrugate, foam board, coroplast, 24-point C1S, and a custom pole system lent stability and sturdiness to display construction. A dimensional lug-on wreath was added as a modular element that could be changed out and updated with various seasons and promotions.
Because of its life-size dimensions, Imagine! carefully adjusted production specs of the display to ensure cost-efficient freight, allowing the display to collapse flat for shipping while maintaining a seamless overall look once assembled in stores. We created a detailed instruction sheet that was included with each display kit to ensure quick and easy assembly at the store level.
Imagine! Print Solutions produced, kitted, and shipped 307 door displays to be placed at the front entrances of stores, ensuring maximum visibility to incoming shoppers. The dynamic campaign is expected to spur an increase in online traffic and a positive sales lift for the new shop online, ship to home program.
Are you looking to promote a new brand or program launch? Need help getting your design production-ready? Contact Imagine! Print Solutions today to execute your next project!