Challenge Accepted: Dimensional Signage

A major consumer electronics retailer was looking for an eye-catching sign to promote its Star Wars merchandise during the release of the new Disney Star Wars movie. The wayfinding signage required quick assembly and would be large enough to be visible from all areas of the store.

The Imagine! structural design team engineered a three-dimensional replica of the iconic TIE Fighter vehicle featured in the Star Wars movie series. Comprised of two large hexagonal wings and cockpit, the sign could be easily assembled and mounted to a store endcap post.

Designed to ship flat, the cockpit unit and large wings were interconnected, creating an impactful representation while providing shipping cost savings. More than 1,600 TIE Fighter signs were produced, kitted and shipped to retail locations across the nation in time to assemble and ‘dock’ before the blockbuster movie release.

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