Challenge Accepted: Big Impact
An agricultural commodities giant needed a unique display to showcase its animal feed products in agricultural supply and sporting goods retail stores. The global corporation envisioned a store-within-a-store setup spanning multiple aisles to boost visibility to its brand and differentiate its products from competitors.
The Imagine! Print Solutions team immediately began developing graphic and structural concepts. The final design consisted of a life-sized replicated reality barn roof, constructed from long-lasting 1.5″ thick Ultraboard Plus and overlaid with a custom whitewashed wood print. The 20′ x 16′ structure was engineered to suspend from the store ceiling over key aisles, acting as both a wayfinder and product glorifier to attract passing shoppers. Walking beneath the display would give the impression of being under the roof of a real barn.
To account for varying footprints and ceiling heights at different retail locations, we also adapted the large barn roof displays into oversized endcap headers to fit lower-ceiling stores. Our team collaborated closely with both client and retailer at each stage of the project to ensure displays and all accompanying signage were true to brand aesthetic and individual store needs.
Following a rigorous prototyping process, Imagine! produced, packed, and shipped barn displays and corresponding signage kits to be set in stores. We coordinated on-site installation of each display, ensuring structural integrity and seamless in-store integration.
Five barn displays and five oversized endcaps were installed in the initial run, with an ongoing production schedule established for further locations. The impactful designs were a huge hit in stores and continue to drive brand awareness and engagement!
Are you looking to differentiate your brand presence? Need help brainstorming unique ideas to elevate your merchandise displays? Look no further! Contact the Imagine! Print Solutions team today to get started on your next project.