Campaign Best Practices


Reduce Your Kit Footprint

By altering the finished size of POP materials, you can reduce your kit footprint without sacrificing components.

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Enhance Product Placement

In the competitive retail market, it is crucial for stores to maintain a shopping environment that will attract customers and maximize sales.

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5 Easy Ways to Help Store Associates Correctly Place P.O.P. and Signage

How do you ensure your next big campaign hits stores the way you've envisioned since you first started planning for it six to nine months ago? Make it easy for your field team.

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7 Tips to Consider when Designing a Physically and Visually Strong Structure

Here are a few tips from our expert designers that might inspire you when designing your next P.O.P. display.

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6 Ways to Incorporate Variable Data into Your Marketing Programs

Variable data printing allows personalization without slowing down the production process. And these days, personalization and fast production time are two of the most elusive things a marketer looks for in a campaign.

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Break Through the Clutter with One-to-One Marketing

Shoppers today face an overload of visual clutter in the marketplace, whether it's digital or in-person. A chaotic amount of messaging clogs up the aisles in such a way that shoppers barely notice brands' attention-seeking efforts.

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Combining Print Production with Store Fixture Planning

Many brands are now realizing that it's a lot less stressful when they centralize print, fixture components, production and installation with one supplier who can manage it all.

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4 Helpful Guidelines to Consider When Dropping Files to Prepress

To help maintain the flexible process we've perfected, we've listed four helpful guidelines for dropping files when working with your prepress partner. Because when the pre-production process is hiccup-free, the rest of your project goes smoother as well.

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Connecting P.O.P. to Shoppers’ Digital Habits

We're past the point where omni-channel strategies are seen as an option for brands. Now it's integral to success.

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5 Things to Do Now to Prepare For Holiday 2016

As all marketing veterans know, now is the time to kick off Holiday 2016 planning. Here are five things you can do now to prepare for the hustle and bustle of the months to come.

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