Case Study: Production Streamlining
Complex Production Process:
A quick-serve restaurant needed a single, print production resource for its in-store visual and marketing programs. As a multi-billion dollar company with a large footprint, the company was focused on centralizing the production of its marketing materials. With a host of existing print vendors, the company faced many challenges, including:
- Complex & cumbersome workflow
- Long production timelines
- Inefficient speed-to-market
- Color & brand inconsistencies
- Inefficient press check process
- Lack of design support
A Streamlined Approach:
Imagine! took on the role of the primary print provider for the company’s point-of-purchase signage, temporary displays and marketing collateral. A knowledgeable and experienced project management team was put together to control the production of all elements and foster best practice improvements.
With up to 10 campaigns a year, 30 kit versions and more than 250 elements per campaign, the client benefited from Imagine!’s extensive printing capabilities in sheetfed, digital, screen, UV and flexo production to produce its large and small-format programs.
Customer quality systems were put in place to control the production process and ensure color consistency was maintained across all campaign elements. Centralized production required less travel for press checks, and even used Imagine!’s online press check system with remote camera viewing stations. This allowed for faster approvals and sped up execution times.
Finally, the client also leveraged the Imagine! structural design team in its research and development efforts. With all campaign elements produced in-house and store fixtures available, products were tested and re-engineered to ensure production and installation success.
By centralizing their workflow, two weeks were eliminated from the company’s typical campaign schedule. Color consistency across campaign elements greatly improved and additional cost savings were found through process improvements and better material pricing buying power.