Case Study: Magnetic Graphics
A large telecommunications company sought Imagine! Print Solutions help to find a way to create large format P.O.P. signage for their stores without having to pay the expensive freight costs associated with shipping large, flat signage.
Imagine! came through with a magnetic graphic solution. I-Mag is Imagine!’s in-house magnetic receptive ink that can be applied to virtually any substrate. This application is used for anything you’d like to make magnetic, making it easy to change and simple for anyone to install.
The lightweight, flexible graphics don’t use fasteners or adhesives, making installation a breeze compared to traditional signage, and allows for greater versatility in printing, shipping and installation of the in-store signage.
The client was beyond pleased with the cost-effective solution and easy installation. After an initial test install, they rolled out the new magnetic graphics system to 1,600 stores nationwide! They significantly reduced their freight and spoilage costs, compared to shipping rigid, heavy graphics.
The magnetic product ships direct to stores 1-2 weeks faster than the previous method by eliminating both the mounting and the die-cutting process. Lastly, the easy installation process allows for quick replacement and faster reaction time to changing market conditions such as price updates or available offering changes.