Case Study: Corporate Communications Kit
The creative director at Congdon + Company in Greenwich, CT contacted Imagine! Print Solutions when they were chosen to design the Johnson & Johnson Global Communications Career Kit.
The kit was to be a complex pocket folder, with critical crossovers, and “stepped” pockets with gussets. There were also three saddle-stitched booklets and a 105” long accordion-fold piece. A final requirement was for the paper to be FSC Certified.
First, using a mock-up of the pocket folder, the Imagine! CAD Department created the perfect prototype that could be printed, die-cut and hand-taped efficiently. As an FSC Certified printer, Imagine! recommended Utopia U1X Silk, which is FSC Certified, acid free, pH neutral, elemental chlorine free and has 10% postconsumer recovered fiber.
Johnson & Johnson’s colors had be consistent and color density consistent across all pieces. The Imagine! in-house ink lab technicians formulated the colors effortlessly. All of the accompanying pieces had critical crossovers in the text, with quarter-inch top borders that cross over every twopage spread. The saddle-stitched booklets were estimated and planned as scored and folded 4-pagers due to the crossovers. Imagine!’s hand bindery department taped and inserted all of the accompaniments.
250 kits arrived to Philadelphia for the Johnson & Johnson Global Communications Conference right on time, along with 1,250 extras sent to their mailing facility in New Jersey.
According to Congdon + Company’s creative director, “No matter how good a design is, it must also be reproduced well and delivered on time to please a client. Partnering with Imagine! over the last 10 years has guaranteed us flawless execution and happy clients time and again.”
He goes on to say, “The complex production requirements and the tight timeline of the Global Communications Career Kit were met with ease by Imagine! Having highly skilled technicians supporting this project during each phase, and the ability to have it all produced under one roof, were key to the project’s success.”