7 Tips to Consider when Designing a Physically and Visually Strong Structure
Make your P.O.P. strong. Not just visually, but physically too.
Here are a few tips from our expert designers that might inspire you when designing your next P.O.P. display. And as always, we’re here to help engineer your next brilliant visual merchandising solution.
Creases = Strength
Some designers think a thicker substrate is the only answer to creating a sizeable piece. Don’t automatically go heavy on the board. Why not use a light substrate and fold it to be dimensional? A large box-like structure will provide strength just by creating bends and creases.
Like we always say, go big or go home. Nothing says “strength” like a physically large and in charge display.
Put a Coat On
Coatings and Embellishments take a so-so structure and transform it into something fabulous. Add a unique gloss finish to acrylic, apply laminate on wood or paint on plastic. There are a whole gamut of exterior treatments. (Hint, we can help you with these options!)
Tech it Up
Cool lighting, touchscreens and interactive capabilities all add a look of strength to a display. This additive gives temporary materials a sense of permanence.
Prepare for the Real World
Your display looks great sitting in your pristine office while it’s admired by colleagues before shipping to stores, but have you thought about how it will withstand the cart collisions in day-to-day life? One way you can prepare for this is to choose the right hardware. For example, instead of a rigid aisle violator arm, use a flexible one that rotates in case a person or cart hits it. It acts like your car’s side mirrors!
Rely Less on Adhesives
Sometimes adhesive tools can be your friend, but they dry out. If you want to design a structurally sound display, try not to rely on adhesives alone to provide strength. Use lock tabs or a combination of pins and tape.
White Space is Okay
We like to say that less is more. Don’t just fill the space, be intentional with your design. Instead of a cluttered, information overload, leave some white space. It will make your messaging visually strong. Consult our creative services department; they know how to design for print!