6 Budget-Friendly Design Tips from Imagine! Structural Designers

When we design for you, we design for your budget, too. We provide curated designs that allow cost-tiering–meaning, we understand not every in-store display can or should get the Cadillac treatment. Sometimes the cost-efficient yet dependable Honda is the best choice. We offer you a range of treatments, never sacrificing the wow-factor you’re looking for.

Many times, Imagine! designers will provide a good, better, best design scenario – all virtually the same design, with options for material choices and add-ons. We recently caught up with our conceptual artists learn some insider advice when it comes to designing impactful and budget-friendly displays. Here are six tips that will help you jazz up your P.O.P. without increasing production cost:

  1. Take a basic concept and build on it, without adding additional hardware. Hardware can be pricey, so our designers recommend using clips or brackets that are already built into the basic concept if you want to add more dimension to it.
  2. Contrasting our first tip, if you need to save on expensive hardware, our designers recommend fashioning hardware out of sturdy substrates, such as corrugate. The more elaborate design might get a plastic bracket, and the simpler version would get a corrugate one. Same design, just more cost-efficient materials.
  3. In that same vein, consider that your more prominent, high-volume or flagship stores may get more traffic. If you’d like the Cadillac, but can’t afford it for all stores, design two versions and ship out to specific stores at your discretion.
  4. Use costly materials more strategically. Creative can help you decide how to split a specific display into categories, and decide where to focus your dollars. For example, only create portions of a hanging sign with a special material, and complete the rest with a more economical material. Use the more elaborate substrate on the most prominent part of your sign.
  5. Faux dimension. Instead of spending marketing dollars going dimensional, design it to look 3D. Replicated dimension can create as big of an impact as a real 3D version, if you need to cut costs somewhere, this is a great place to start. 
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  6. From realistic trees and newspapers, to sleds and giant purses, our structural designers are pros at creating props to look like the real thing. And the best part, they’re always a fraction of the cost of real props.

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