Challenge Accepted: Product Launch Kit
Imagine! Print Solutions partnered with GameStop to produce an employee launch kit highlighting the product launch of Halo: Reach, a new video game sold at GameStop retail locations.
GameStop looked to Imagine! to create a launch kit that would excite in-store associates about the new game and encourage pre-orders. The creative team at Imagine! developed a unique helmet display kit. The piece consisted of a display box showcasing game play artwork and a helmet mold, resembling the main character of the game series. By melding these two components together, a container was created to hold promotional items for the product launch.
These employee kits were hand assembled, kitted and supplied to over 4,500 GameStop retail locations across the country. The kits were shipped pre-assembled allowing for quick display at each retail location.
The display box was printed on 24 pt. board with an aqueous coating and the helmet mold was printed on 30 mil styrene. The helmet was connected to the box using two plastic screws on each side of the piece, which allowed the helmet to be movable. Additionally, the mold contained a tab, which could be inserted into the top of the display box. This created a locking mechanism, which secured the helmet to the container protecting the contents inside.
Additional promotional material was provided by the customer, and included: t-shirts, lanyards, badges and product information.