Case Study: Rebranding Program

Brand Identity Needed:

US Foods approached Imagine! Print Solutions to help establish a retail storefront identity program for its Metro Deli brand. The company needed assistance in the production and execution of custom, retail signage installations as well as the development of promotional materials.

Built to Each Store’s Specs:

Imagine! worked with US Foods to develop a retail storefront brand identity to promote to its 200,000+ customers. Retail operators were able to participate in an on-site survey to profile their unique storefront and received conceptual signage recommendations from the Imagine! Structural Design Team. Imagine! produced all signage components and coordinated the site installations.

Supporting the Changes:

To promote the brand’s program, the Imagine! Creative Services and Custom Applications Teams developed marketing tools and promotional collateral to support the store changes. A collateral package was created for the company’s 5,000+ territory sales managers to promote the brand identity program. Finally, we created a Metro Deli branded website to capture site requests and provide information about the program to store operators.

USfoods  USfoodsAFTER