Store Profiling and Campaign Management system

Imagine! Print Solutions is pleased to announce the development of a differentiated web-based P.O.P. Management system that will streamline the P.O.P. supply chain and reduce waste for our customers.

The system includes the following:

• Online Store Profiling tool that enables capturing all store display capabilities and responses to a customer defined marketing survey.
  
  
• Online Campaign Management tool that enables linking marketing promotion components to physical display capabilities, which automatically creates online procurement reports and store kit content lists.
  

Imagine! recently implemented this system at International Dairy Queen which involved capturing display capabilities for approximately 4,400 Dairy Queen restaurants. Using the new system IDQ created 1366 unique kit versions for Q2, 2004 compared with 30 default kit versions