Subway
Lenticular Menu Item Promotion

Imagine!'s East Coast rep was awarded this as his first project for Subway restaurants – the largest quick serve chain in the nation!  This was also the first lenticular that Subway had ever used on a menu board.  Subway needed this lenticular to work as both a ‘Frontlit’ and as a ‘Backlit’ - although they primarily focused on Frontlit material.  This was part of their new campaign to introduce consumers to their new oven system to take subs from cold to hot – all in an effort to take a ‘bite’ out of their competitor's share of the sub sandwich market.

This campaign was launched in 22,800 Subway locations all around the U.S. and 800 locations that are Canadian-French versions, for a total quantity of 23,600 of the 2 versions.  All product was sent from our facility to their general fulfillment center in Massachusetts.

Subway was so pleased with the results of this project that we are now in negotiations with them to do their window graphics (clear static clings) and they have 58 window programs per year!

UV CASE STUDIES

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