General Mills - Fruity Cheerios Promotional Box
General Mills needed a promotional piece to help introduce Fruity Cheerios. They
wanted to include a Frisbee so Eric Ylvisaker in the CAD Department recommended
that they attach it to the outside of the box and slide into a shipper sleeve
for mailing. The Frisbee is shaped like a Cheerio, so it is pretty cool. We
created the die-line and made a mock-up. After printing, we formed the boxes and
attached the Frisbees.
PACKAGING CASE STUDIES
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