Congdon + Company - Johnson & Johnson Global Communications Career Kit

Roy Levitt, Creative Director for Congdon + Co., in Greenwich, CT., informed Steve Dusek, his Imagine! sales rep, that they were designing Johnson & Johnson's Global Communications Career Kit.  This kit consisted of a unique pocket folder, unlike anything Imagine! has probably ever produced, along with 3 saddle-stitched booklets and an accordian piece 105" long that printed on our 64" press. Roy has produced many of his CRITICAL projects with Imagine! because he knows we have the people, experience and technology to handle these types of truly creative ideas he has been noted for. He also knows that every aspect of a creative and complicated project will be produced in our facility and not sent to outside vendors. Roy sent us a mock-up of the pocket folder and Eric Ylvisaker in our CAD department created the perfect prototype that could be printed, die cut, and hand 2-way taped in an efficient manner.

 

The paper had to be FSC certified. We recommended Utopia U1X Silk which is: FSC Certified, Acid free and pH neutral, elemental chlorine free and has 10% post-consumer recovered fiber. The Johnson & Johnson PMS blue and red had to match in color and density in all the accompanying pieces, and our in-house ink department did a wonderful job formulating those colors. All of the accompanying pieces had critical crossovers in the text with 3/4"top borders that crossed over every 2-page spread. The saddle-stitched booklets were estimated and planned as scoring and folding 4 pagers because of the crossovers. We did a wonderful job of production from start to finish. Diana Brandau's group did a 1st class job of taping and inserting this project.  We shipped 250 copies to Philadelphia for their Global Communications Conference ON TIME along with the balance of 1,250 copies to their mailing facility in New Jersey.

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